Gayathri SEO Analyst

Google analytics is a service offered by Google to track ad reports websites traffic. This is now the most widely used web analytics service on the internet. Google analytic was launched on November 14 2005. For one who has t track their web site, first they have to register it online. Registering process is free for every user. A user can have 100 site profiles. Each profile generally corresponds to one website Owner of the website can view how many people are using their websites and they can see the location of the users and also on which page they are. There are other advanced features also. Google analytic can identify poorly performing pages with technique such as funnel visualization where visitors came from, how long they stay and their geographic position. Google analytics is also used as a marketing strategy, because it has a feature that helps to understand the behavior of component groups of users. There is additional two versions for Google analytic, the subscrip...

For a web page, optimization is an essential for its existence. Every part of a web page should be well optimized. A web page contains a title, M eta-tag and its contents. Its title should be unique. Duplication should be avoided. It can have up to 55 to 60 characters. It depends on the pixel width which is 512. A title can be of 6 to 7 words but it should not be less than 3 words. One of the main points is that it should be free from spelling mistakes. If there is any errors it loses the credential of that web page and also the trust of the users will also be affected. Suppose one forgot to write the title, then what will happen is that the Google will read from h1 where h1 is its first heading. Suppose if there is no title and h1, then Google will read from h2 which is the second heading. We give a small description of a web page in its M eta-tag . A M eta-tag can have up to 155 to 160 characters. Its pixel width is 1024. Meta description should be unique. It is from this des...

Search Engine Optimization is an internet marketing strategy. Mainly it focuses on optimizing web pages. Optimizing process involves editing its contents, HTML and its coding to increase the importance of the keyword. There are three processes, crawling, caching and indexing. Spiders or boots are sent to crawl the pages and extract links to other pages from it. First the bots crawl the pages and take all the data that is needed and store it into its database. This process is called caching. Then an indexer extracts various information are placed into a scheduler. In 1997 Search engine optimization came into being. Evolution of Google Google was founded by Larry Page and Sergery Brin in 1998.Google was developed based on a special algorithm which calculated the page rank of a web page. Page rank is a function of the quantity and strength of inbound link. Google was not that famous at that time because of it’s in ability for crawling. Later in 2001 Google started to became fa...